How we started
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How it all came about...........
Pam Blake Managing Director of Kinder Caring started this business in 1998.
Her motivation was inspired by her experiences as an RN in a nursing home and the plight of a lady who was under her care.
Working in the regimented environments of hospitals and nursing homes, Pam soon found that many a patient was deprived of choices when seeking care in their old age.
Albeit being accustomed to lifestyles of choice and often privilege, those benefits were often deteriorated or out of reach when disability or the affects of ageing intervened.
With this realisation Pam decided that people deserved to have a choice. She believed that a predetermined route from a hospital to a nursing home was not necessarily in the best interests of the patients and that alternatives could be provided.
To make those alternatives feasible Pam undertook the caring role herself. Growing the business to a point where it could not be sustained by just her efforts and those of supporting friends.
With determination and motivation Pam worked toward a hospital accreditation that would confirm her commitment to continuous improvement and aspirations to be the best care provider and an employer of choice.
In 2003 her efforts were rewarded when her company became the first of its kind to gain ACHS Accreditation.
From that moment on the business changed and her efforts were rewarded with a growing client base achieved from referrals rather than marketing.
What started as a small operation managed from a family home, expanded into an organisation with structure and culture, but most significantly retained the old fashioned values that brought about its original inception.